About the Award
• Silver Play Button is part of YouTube’s Creator Awards programme
• Recognizes channels that reach significant subscriber milestones
• For Prime Lands, the milestone reflects more than audience growth — it marks the company’s shift from traditional marketing to a digital-first approach
• Highlights commitment to using content, technology, and storytelling to redefine how Sri Lankans discover and engage with real estate
Current Digital Reach
• Prime Lands’ YouTube community has now grown to more than 600,000 subscribers
• Company continues expanding its digital reach and deepening engagement with property seekers across Sri Lanka
Significance of the Milestone
• Reflects the trust Prime Lands has built with its digital audience
• Demonstrates its role in transforming real estate marketing in Sri Lanka
• Content brings properties, developments, and the buying journey to life through authentic, informative storytelling
• Helps customers research options more confidently and make better-informed property decisions
CEO Commentary
• Ruminda Randeniya, CEO/Executive Director, Prime Lands (Pvt) Ltd, said the company’s strategy has always been to empower buyers with clarity and confidence
• Highlighted the shift from traditional guidance to immersive, insightful content
• Said this approach helps buyers visualize opportunities, understand market dynamics, and make informed choices
• Noted Prime Lands has built one of the largest and most loyal digital audiences in Sri Lanka’s property sector
• Described the achievement as unprecedented for a Sri Lankan real estate brand
• Said the company aims to combine digital storytelling with strategic foresight to pioneer new ways for buyers to explore real estate
Role of YouTube in Prime Lands’ Strategy
• YouTube has become a cornerstone of the company’s digital engagement strategy
• Content includes:
• Immersive video tours
• Detailed walkthroughs
• Construction progress updates
• Neighbourhood insights
• Gives prospective buyers a closer look at developments before making decisions
• Prioritizes authenticity and transparency over conventional promotional messaging
• Gives customers greater control over research, supporting more confident property decisions
Company Background
• Prime Lands has three decades of experience in Sri Lanka’s real estate sector
• Portfolio includes more than 70 housing and apartment developments
• Over 10,000 land developments completed across Sri Lanka
• Growing digital audience represents a new dimension of the company’s legacy
• Demonstrates how Prime Lands is using digital content to reshape real estate discovery and engagement in Sri Lanka
