Colombo, September 2, 2025 – The government has announced the establishment of a Task Force dedicated to promoting Sri Lanka’s tourism sector, with the dual objectives of revitalising the industry and strengthening the national economy through increased income generation.
The decision was formally announced during the inaugural session of the Tourism Promotion Task Force, held yesterday at the Presidential Secretariat, under the leadership of Minister of Foreign Affairs, Foreign Employment and Tourism Vijitha Herath.
“The decision was made with two main objectives – revitalising the tourism industry and generating direct income growth for the national economy. This Task Force will be empowered to make decisions related to the promotion of the tourism sector,” Minister Herath stated.
A Unified National Approach
Discussions at the session emphasised the importance of coordinated action across government institutions to ensure timely and effective implementation of tourism development initiatives. The forum also focused on addressing challenges faced by both tourists and industry entrepreneurs, while aligning public and private sector strategies to achieve maximum impact.
The Minister highlighted the urgency of preparing well-structured plans to ensure the success of the upcoming tourist season, underlining the industry’s potential as a cornerstone of Sri Lanka’s economic recovery.
Collaboration with Key Stakeholders
The session brought together senior policymakers and leading private sector representatives, signalling a collaborative approach. Among those present were:
- Dr. Nandika Sanath Kumanayake, Secretary to the President
- Roshan Gamage, Senior Additional Secretary to the President
- Duminda Hulangamuwa, Senior Advisor to the President on Economic Affairs
- Aruni Ranaraja, Secretary to the Ministry of Foreign Affairs, Foreign Employment and Tourism
- S. Aloka Bandara, Secretary to the Ministry of Public Administration, Provincial Councils and Local Government
- Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Development Authority and the Tourism Promotion Bureau
Private sector participation included Krishan Balendra, CEO of John Keells Holdings, and Nihal Muhandiram, Vice President of EKHO Hotels and Resorts, along with other industry representatives.
Tourism as a Driver of Growth
The establishment of the Tourism Promotion Task Force underscores the government’s commitment to positioning tourism as a key driver of economic growth. With the combined efforts of state institutions and the private sector, Sri Lanka is set to project itself as a competitive, world-class travel destination, ensuring lasting benefits for the economy and communities across the island.
